Archive
A selection of past projects from previous years, both freelance and studio work.
Rivier Kwartier
Tender by the Municipality of Vlaardingen to design the logo, brand identity, and campaign for the new Rivierzone — an area outside the dykes linking Vlaardingen to the Nieuwe Waterweg. I designed the logotype and identity, conceptually aligned with the creative director’s headlines.
The logotype, a customized Grota Sans, paired with a wave symbol, reflects stability and the message: “Staat als een paal boven water”.
Inspired by the theme of flow (stroomt), the wave became the core visual, highlighting the area’s movement and connection to key hubs.
designed at Home of the Brave in 2023
Smart Fit
This was a Hiit campaign for Smart Fit gyms, aimed at introducing High Intensity Interval Training to current members and attracting new audiences. The campaign focused on engagement, impact, and community-building.
I contributed to the bold, rebellious visual identity by introducing a confident, expressive typographic direction paired with distinctive image treatments. I designed layouts for both gym spaces and digital platforms.
designed at Home of the Brave in 2023
KNRB Kookboek: "Het Recept voor Energiek Roeien"
KNRB (Royal Dutch Rowing Federation) Kookboek. With 56 favorite recipes from top rowers and top sports cuisine, interviews and explanations from specialists on strength training, physiology and nutrition, this book is a must-have for every rower and anyone involved in rowing.
I independently led the editorial design project from concept to final delivery, in close alignment with the Art Director’s approval process.
designed at Home of the Brave in 2023
Deborah Nas, Design Things That Make Sense
BIS Publishers
Deborah Nas, Design Things
That Make Sense
BIS Publishers
The Tech Innovator’s Guide is a practical book for anyone working in technology-based innovation. Written by Deborah Nas, a thought leader in tech and Professor of Strategic Design, it introduces a human-centred approach to designing products people love and adopt. it offers sharp insights into consumer behaviour and the psychology behind successful tech adoption.
A "must-read" book according to DesignThinkers Group, one of the leading design driven Innovation Agencies, represented in +25 countries. The book is available in almost every country worldwide.
Graphic and Editorial Design: Giovanni Beccu
Research: Anna Filippi
Copy editing: Luke Netjes, Kit Brookman
Timedrips
Timedrips is a photographic project based on the concept of: "The Transformation of the ordinary daily routine". I chose the station (the Tiburtina station in Rome) as the subject, considering the station as a magical and ambiguous place where time seems to dilate, flowing more slowly or even stopping.
I took the pictures trying to portray it as uninhabited and manipulated the images using a technique called 'Pixel Sorting' through Processing software. The result is a distorted, melancholic vision: structures cry pixels, and time feels suspended in a modern, yet decaying atmosphere.
Art Direction and Graphic Design: Giovanni Beccu
Archive
A selection of past projects from previous years, both freelance and studio work.
Rivier Kwartier
Tender by the Municipality of Vlaardingen to design the logo, brand identity, and campaign for the new Rivierzone — an area outside the dykes linking Vlaardingen to the Nieuwe Waterweg. I designed the logotype and identity, conceptually aligned with the creative director’s headlines.
The logotype, a customized Grota Sans, paired with a wave symbol, reflects stability and the message: “Staat als een paal boven water”.
Inspired by the theme of flow (stroomt), the wave became the core visual, highlighting the area’s movement and connection to key hubs.
designed at Home of the Brave in 2023
Smart Fit
This was a Hiit campaign for Smart Fit gyms, aimed at introducing High Intensity Interval Training to current members and attracting new audiences. The campaign focused on engagement, impact, and community-building.
I contributed to the bold, rebellious visual identity by introducing a confident, expressive typographic direction paired with distinctive image treatments. I designed layouts for both gym spaces and digital platforms.
designed at Home of the Brave in 2023
KNRB Kookboek: "Het Recept voor Energiek Roeien"
KNRB (Royal Dutch Rowing Federation) Kookboek. With 56 favorite recipes from top rowers and top sports cuisine, interviews and explanations from specialists on strength training, physiology and nutrition, this book is a must-have for every rower and anyone involved in rowing.
I independently led the editorial design project from concept to final delivery, in close alignment with the Art Director’s approval process.
designed at Home of the Brave in 2023
Deborah Nas, Design Things That Make Sense
BIS Publishers
The Tech Innovator’s Guide is a practical book for anyone working in technology-based innovation. Written by Deborah Nas, a thought leader in tech and Professor of Strategic Design, it introduces a human-centred approach to designing products people love and adopt. it offers sharp insights into consumer behaviour and the psychology behind successful tech adoption.
A "must-read" book according to DesignThinkers Group, one of the leading design driven Innovation Agencies, represented in +25 countries. The book is available in almost every country worldwide.
Graphic and Editorial Design: Giovanni Beccu
Research: Anna Filippi
Copy editing: Luke Netjes, Kit Brookman
Timedrips
Timedrips is a photographic project based on the concept of: "The Transformation of the ordinary daily routine". I chose the station (the Tiburtina station in Rome) as the subject, considering the station as a magical and ambiguous place where time seems to dilate, flowing more slowly or even stopping.
I took the pictures trying to portray it as uninhabited and manipulated the images using a technique called 'Pixel Sorting' through Processing software. The result is a distorted, melancholic vision: structures cry pixels, and time feels suspended in a modern, yet decaying atmosphere.
Art Direction and Graphic Design: Giovanni Beccu
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If you’re a start-up or professional looking to elevate your brand
or product with a relevant identity and strategy, I’d love to hear
from you.
If you’re a start-up or professional looking to elevate your brand or product with a relevant identity and strategy, I’d love to hear from you.